de casa y HOGAR®: Demographics
2008 Demographic Information
Our Readers:
- Total audience 6.2 million
- Readers per copy 6.2
- Total circulation 998,476
- Total home-delivered 560,997
- Male readership 29.8%
- Female readership 70.2%
- Households: ages 18-24 21.7%
- Households: ages 25-34 19.3%
- Households: ages 35-49 31.4%
- Females: ages 18-49 59%
- Males: ages 18-49 54%
- Average household size 4.02
- Home ownership 63.7%
- Median household income $41,107
- College graduates 29%
- Spanish-dominant 30%
- Bilingual 70%
- Median age 27.8 yrs
Source: Synovate Reader Profile Sept. 2007, BPA Worldwide June 2007
de casa y HOGAR® Partner Newspapers
| National Circulation | ||||||||
|---|---|---|---|---|---|---|---|---|
| Market | Hispanic Population* |
Newspapers | Parent Company |
Insert Date |
Frequency | Total Circulation** |
Home Delivered |
Audit |
| Las Angeles | 7,810,446 45% |
LA OPINION | Impremedia | T | Daily | 125,624 | NA | ABC |
| New York | 4,355,376 21.04% |
EL DIARIO/LA PRENSA | Impremedia | T | Daily | 53,090 | NA | ABC |
| Miami | 1,900,353 44.80% |
EL NUEVO HERALD | McLatchy | S | Daily | 98,635 | 98,046 | ABC |
| Orlando | 14.34% | EL NUEVO DIA | Grupo Ferre-Rangel | F | Daily | 40,237 | 15,066 | CAC |
| Chicago | 1,780,090 18.71% |
LA RAZA | Impremedia | S | Weekly | 187,401 | 170,000 | CAC |
| Houston | 1,775,543 31.73% |
RUMBO | Meximerica | F | Weekly | 80,000 | 80,000 | ABC |
| Dallas/Ft. Worth | 1,517,284 23.41% |
AL DIA DIARIO LA ESTRELLA |
Belo Corp/McLatchy | SA/F | Daily/Daily | 40,000/28,434 | 19,000/15,000 | ABC/CAC |
| San Francisco/ San Jose |
1,459,648 21.55% |
EL MENSAJERO | Impremedia | S | Weekly | 93,885 | 93,885 | VAC/VAC |
| San Antonio | 1,207,240 55.90% |
CONEXION | Hearst | T | Daily | 50,000 | 37,000 | ABC |
| Phoenix | 1,191,460 26.25% |
PRENSA HISPANA | Prensa Hispanica, Inc. | W | Weekly | 65,000 | NA | CAC |
| McAllen/ Brownsville |
1,013,941 88.95% |
RUMBO | MEXIMERICA | F | Weekly | 33,000 | 33,000 | ABC |
| Atlanta | 475,489 8.19% |
MUNDO HISPANICO | Cox | T | Weekly | 75,000 | NA | CAC |
Total Newsstand Sales Circulation: 11,400
Total Home Delivered: 560,997
Total Circulation: 981,706
*Source: Geoscape Int'l 05
**Newspaper Audits
Insert Dates: S=Sunday, M=Monday, W=Wednesday, T=Thursday, F=Friday, SA=Saturday